“Brand yourself, big or small and promote you. A solid brand gives viewers/consumers something to follow. Your face, your voice or your personality, BE YOU.”
In advertising and marketing, it’s much easier to sell a thing, over an idea, however, the idea is usually worth more than the thing. Makes perfect sense right? You need to be able to find a way to brand you and your content as a packed deal.
A brand is an easily digestible idea or aspect of a product. Look at what you are offering, what kind of content are you creating? Is it comedy, do you play horror games, are you only playing Minecraft or do you like to cook on stream? This plays into the way you promote yourself.
After you figure out your brand, you need to re-read #10 Brand U and follow the suggestions. When people see a logo or symbol that stands for an idea, it makes them want to click. You are your brand and your brand is you. Never forget yourself in this and do you!
-Ti
#StreamerWisdom 